LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts here have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and streaming se